Business Proposal is a delightful rom-com that delivers on all fronts: comedy, romance, and unforgettable moments. With its stellar cast, engaging storyline, and laugh-out-loud humor, it quickly earned a spot in K-drama history. Fans can’t stop raving about Kim Sejeong’s performance, especially her legendary “Samantha and Rachel” scene. Let’s dive into what makes Business Proposal a must-watch masterpiece.

A Quirky Beginning with Iconic Comedy
The show’s early episodes are packed with hilarity, setting the tone for a fun and engaging ride. One of the most memorable scenes, as fans unanimously agree, is when Shin Ha-ri (played by Kim Sejeong) hilariously introduces her “babies,” Samantha and Rachel. This iconic moment left viewers in splits and has since become legendary in the K-drama world.
Kim Sejeong: A Star Performer
Kim Sejeong’s portrayal of Ha-ri’s dual personalities was nothing short of spectacular. Her over-the-top, confident alter ego captivated fans worldwide. As @_sarcasmiss2141 noted, “I honestly loved her alter ego more than the real her 😅.” Many echoed this sentiment, wishing for more of this dynamic character in future roles.
Her performance in Business Proposal solidified her reputation as a versatile actress. Fans, including @soundlight3569, celebrated her accolades: “Congratulations Kim Sejeong for winning best actress and most popular actress at the 2022 Asian Artist Awards in Japan.” The chemistry she shared with co-star Ahn Hyo-seop was palpable, and their on-screen moments were both heartwarming and comedic.

The Samantha and Rachel Phenomenon
The “Samantha and Rachel” scene deserves special mention. It’s not every day that a comedic moment garners such universal acclaim. @rakeshpotluri2047 summed it up best: “One of THE most iconic scenes ever in K-Drama history!!” The quirky humor and Sejeong’s impeccable timing left fans replaying the scene countless times.
Adding to the hilarity was Ha-ri’s desperate attempt to scare off Kang Tae-moo (Ahn Hyo-seop) with absurd antics, which only made him more intrigued. As @nightmoonlight80 pointed out, “The funniest part was what made the show go sky-rocket in rating! 🤣🤣🤣”
Balancing Romance and Humor
While Business Proposal thrives on comedy, it doesn’t shy away from delivering heartfelt romantic moments. The show beautifully balances its humorous elements with tender scenes, especially as Tae-moo and Ha-ri’s relationship develops. Their love story feels genuine, filled with awkward yet endearing moments.
Fans particularly loved the chemistry between the leads, with many noting how their dynamic evolved throughout the series. @lorinx7255 highlighted, “The first episodes were so funny and iconic, then it fizzled all the way to the finale. I loved Ha-ri when she was pretending to be Geum-hi 😭😭😭.” This sentiment captures the charm of the early episodes, where Ha-ri’s secret identity added layers of comedy and intrigue.
Supporting Cast: The Unsung Heroes
Beyond the main couple, Business Proposal boasts a stellar supporting cast. From Ha-ri’s quirky colleagues to her best friend Young-seo (played by Seol In-ah), every character adds depth and humor to the storyline. The subplot involving Young-seo and Cha Sung-hoon (Kim Min-kyu) was a fan favorite, providing sweet and swoon-worthy moments.
@kuwaitcity5038 shared their love for the second lead couple: “I love the second lead characters…. Their story, acting superb…..❤️.” Their romance, filled with charming and humorous exchanges, complemented the main storyline perfectly.

A Show That Resonates Globally
Business Proposal didn’t just captivate audiences in Korea—it became a global sensation. Viewers worldwide fell in love with its unique blend of humor and romance. Many, like @jenseg29, described it as a “real hit,” urging others to watch and experience its charm.
The show’s universal appeal lies in its relatable themes and witty writing. Whether it’s the awkwardness of first dates, the chaos of maintaining a double life, or the journey of finding love, Business Proposal strikes a chord with viewers everywhere.

The Ending: Bittersweet Yet Satisfying
While fans adored the series, some felt the ending was rushed. As @AnushkaBhattacharya710 lamented, “I was kinda sad they wrapped it up in 12 episodes since the ending seemed a bit rushed.” Despite this, the finale delivered closure, leaving fans with heartwarming moments and a sense of fulfillment.
The show’s ability to keep audiences engaged from start to finish, even with a compact runtime, speaks volumes about its quality. It’s a testament to the brilliant storytelling and performances that viewers were left wanting more.
Fan Reactions: A Testimony to Its Brilliance
The overwhelming love for Business Proposal is evident in the countless fan comments and discussions. Many fans, like @ceciliachipss87, couldn’t stop rewatching their favorite scenes: “I thought I was the only one who was obsessed with this scene lol… it’s still just one of the best scenes I have ever watched❤️❤️.”
Others praised Kim Sejeong’s multifaceted talent, with @Diego.Pablo.Mazuela stating, “Her voice is so beautiful. I love her songs and I love her character 🥰.” Her portrayal of Ha-ri’s quirky, lovable character has undoubtedly left a lasting impression.
Conclusion: A Must-Watch K-Drama
Business Proposal is a shining example of how a well-crafted rom-com can capture hearts and deliver laughter. From its iconic scenes to its heartfelt romance, the series has cemented its place in K-drama history. If you haven’t watched it yet, take this as your sign to dive into the world of Business Proposal. As @Cephalus aptly puts it, “This drama will forever be iconic.” Whether you’re a seasoned K-drama fan or a newcomer, this series promises an unforgettable experience filled with laughter, love, and legendary moments.